Jeff Fried excels in creating dynamic content for athletes and sports-related brands, with a particular focus on MMA fighters. His work captures the intense training, determination, and personal stories of athletes, offering a unique, behind-the-scenes perspective. For sports brands, Jeff skillfully blends action and emotion in his imagery, effectively conveying the brand's values and connecting with the target audience. His expertise ensures compelling visual narratives that resonate with viewers and elevate the brand’s presence in the sports world.

Jeff's approach to creative direction and project management is characterized by a collaborative and strategic mindset. He focuses on understanding the client's vision and objectives, then crafts a tailored plan that combines innovative ideas with practical execution. Jeff excels in coordinating teams and resources, ensuring projects are completed efficiently and to the highest standard. His comprehensive skills in ideation, storyboarding, and style guides, along with his adeptness in managing timelines and budgets, make him an effective leader in bringing creative projects to fruition while maintaining a clear focus on the client's goals.

Jeff Fried's professional journey in photography and videography began in New York City, where he worked for Modern Luxury's Manhattan Magazine. His tenure at the magazine laid the foundation for his diverse skill set in various photography styles, including portraits, fashion, and events, utilizing both digital and analog formats. His expertise in advanced lighting techniques and color management was honed during this period. Transitioning to videography, Jeff developed strong capabilities in concept development, mastery in Premiere and Final Cut Pro X, and a keen understanding of studio and location lighting. As a creative director, his skills in ideation, storyboarding, and storytelling emerged, showcasing his strategic and artistic vision. Jeff's early experiences in NYC, combined with his later ventures, including working with high-profile clients like UFC fighters and corporations such as Apple Pay, have shaped him into a versatile and highly skilled professional in the fields of photography and videography, now based in Denver, Colorado.

Project rates vary based on the scope, duration, and specific requirements of each project. Jeff works with clients to understand their budget and tailor his services accordingly, ensuring transparency and satisfaction with the final cost.

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